Creative: Ability to successfully translate desired moods, concepts and underdeveloped ideas into words and imagery. Aptitude to see the big picture and develop new and inspiring approaches, events and programs.

Strategic: Help clients achieve better results and understanding of market solutions and trends. Develops marketing plans establishing goals, selling strategies, tactics, program/product guidelines and key performance indicators. Consults and trains clients on their branding strategy and messaging in addition to managing design work.

Leadership: Provides guidance and leadership to develop successful end products - from hiring creative team/vendors, benchmarking progress, implementing client’s vision, theme development, budget considerations to post-execution analysis. Collaborated exceptionally well with past partners and clients often resulting in additional services and projects.