Owner, Creative Director  - Blue Sage Graphics, Littleton, CO

Small marketing/design firm with the ability to blend strategic, creative, analytic, managerial and interpersonal skills to deepen relationships, change minds, and sell products/programs.

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• Interpret client’s vision into viable products delivered on time.

• Direct all projects with a strong focus on brand development and continuity.

• Creative flair in writing copy, directing photo shoots and producing videos used across digital and traditional platforms.

• Design direct mail campaigns and continuity programs.

• Responsible for fiscal management of projects negotiating sub-contractor’s fees, advertising rates, print production costs and collateral material fees.

• Strategized and executed statewide fund raising campaign that integrated Carmelo Anthony as celebrity spokesman in all print, web, live events and media. Generated donations that topped project goal by 30%.

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Creative Director  - World Ski, Snowboard & Bicycle Assns., Lakewood, CO

Consumer membership associations with three revenue streams - national corporate sponsors, national/regional advertisers and membership fees.

• Developed brand consistency through logos and copy across all platforms including three websites, annual membership publications and customer acquisition/retention mechanisms.

• Designed membership collateral (membership card and 288 page directory promoting 1,000+advertisers and 260 resorts).

• Designed trade show materials (booth, posters, forms, giveaways, etc.).

• Created national ads in Ski, Snow Country, Skiing, Outside magazines.

• Executed national co-op advertising and promotions with AVIS Rent-a-Car, Earthgrains, Haagan Daz, LaSalle Group, SAAB Cars USA, Frontier Airlines, America West Holdings, Continental, Coca-Cola Company, Bridgestone, Seneca and others.

• Hired, trained and delegated tasks to graphic designers, artists, photographers and copywriters.

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Owner, Graphic Designer - Icon Mastery, Denver, CO

Owned and operated small design company for 11 years

• Responsible for all graphic design projects, client relations, and marketing. Strengthened firm’s print projects and established its new web and multi-media offerings resulting in tripling number of clients and additional staff.

• Provided design, layout, typesetting,  research, illustrations, copy writing and production for any print collateral including annual reports, magazines, packaging and conference/event materials.

• Managed all phases of the printing process from price negotiations, paper and ink selections, blue-lines to press checks.

• Ability to prioritize and manage multiple projects within tight deadlines.

Director of Travel Development - Colorado Tourism Board, Denver, CO

State organization responsible for promoting Colorado as a quality vacation destination

• Established key relationships with airline officials, ski industry leaders, hotel sales teams, chamber directors, resort associations, travel agents and tour operators.

• Established and maintained industry promotions with travel trade organizations.

• Established corporate and association guidelines to promote Colorado tourism.

• Identified integrated branding opportunities.

• Acted as state representative at national/international trade shows as well as consumer travel shows.

• Conducted informative tours, press events and promotions for travel agents and media throughout Colorado.

• Presented motivational seminars to tourism-oriented businesses and associations.