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Dynamic professional with 30 years of creative and strategic business plan development. Demonstrated history of effective marketing plan implimentation and powerful creative direction. Last 10 years has focused on non-profit organizations - communication, training, program development, special events and fundraising campaigns.

Professional ​

2000 - Present

1996 - 2000


1985 - 1996

1983 - 1985

Owner, Creative Director  - Blue Sage Graphics, Littleton, CO

Small marketing/design firm with the ability to blend strategic, creative, analytic, managerial and interpersonal skills to deepen relationships, change minds, and sell products/programs.

  • Interpret client’s vision into viable products delivered on time.

  • Direct all projects with a strong focus on brand development and continuity.

  • Creative flair in writing copy, directing photo shoots and producing videos used across digital and traditional platforms.

  • Design direct mail campaigns and continuity programs.

  • Responsible for fiscal management of projects negotiating sub-contractor’s fees, advertising rates, print production costs and collateral material fees.

  • Strategized and executed statewide fund raising campaign that integrated Carmelo Anthony as celebrity spokesman in all print, web, live events and media. Generated donations that topped project goal by 30%.

Creative Director  - World Ski, Snowboard & Bicycle Assns., Lakewood, CO

Consumer membership associations with three revenue streams - national corporate sponsors, national/regional advertisers and membership fees.


  • Developed brand consistency through logos and copy across all platforms including three websites, annual membership publications and customer acquisition/retention mechanisms.

  • Designed membership collateral (membership card and 288 page directory promoting 1,000+advertisers and 260 resorts).

  • Designed trade show materials (booth, posters, forms, giveaways, etc.).

  • Created national ads in Ski, Snow Country, Skiing, Outside magazines.

  • Executed national co-op advertising and promotions with AVIS Rent-a-Car, Earthgrains, Haagan Daz, LaSalle Group, SAAB Cars USA, Frontier Airlines, America West Holdings, Continental, Coca-Cola Company, Bridgestone, Seneca and others.

  • Hired, trained and delegated tasks to graphic designers, artists, photographers and copywriters.

Owner, Graphic Designer - Icon Mastery, Denver, CO

Owned and operated small design company for 11 years


  • Responsible for all graphic design projects, client relations, and marketing. Strengthened firm’s print projects and established its new web and multi-media offerings resulting in tripling number of clients and additional staff.

  • Provided design, layout, typesetting,  research, illustrations, copy writing and production for any print collateral including annual reports, magazines, packaging and conference/event materials.

  • Managed all phases of the printing process from price negotiations, paper and ink selections, blue-lines to press checks.

  • Ability to prioritize and manage multiple projects within tight deadlines.


Director of Travel Development - Colorado Tourism Board, Denver, CO

State organization responsible for promoting Colorado as a quality vacation destination


  • Established key relationships with airline officials, ski industry leaders, hotel sales teams, chamber directors, resort associations, travel agents and tour operators.

  • Established and maintained industry promotions with travel trade organizations.

  • Established corporate and association guidelines to promote Colorado tourism.

  • Identified integrated branding opportunities.

  • Acted as state representative at national/international trade shows as well as consumer travel shows.

  • Conducted informative tours, press events and promotions for travel agents and media throughout Colorado.

  • Presented motivational seminars to tourism-oriented businesses and associations.

Special Projects


Co-created, wrote and designed the “Familias Extraordinarias” curriculum in English and Spanish. Ensured instructional manuals, workbooks and training materials were consistent, instructionally sound and delivered against the skill building objectives. Conducted train the trainer classes, and reviewed the quality of materials for replication.


Created marketing plan for the Indian Energy Solutions Conference and Trade Show where Tribal leaders, major national and regional Tribal organizations, federal energy policy officials, private sector energy companies and unions discussed the latest in energy resource science, management, development and protection. Designed all conference, trade show, award banquet materials including programs, banners, ads, press packets, invitations, contracts and brochures.


Solicitated and coordinated all community services and logistics for the 1986 and 1987 “Ride the

Rockies” Colorado Bicycle Tours.

Worked directly with all community leaders (governmental officials, medical staff, chambers of commerce, volunteer organizations) and local media to establish support services/facilities for 2500 cyclists.

Assumed key role in the design of promotional and registration materials. Created slide shows and video productions. Managed an on-site volunteer staff.



Member of Graphic Arts Advisory Board for Metro-State College, Denver

Colorado Tourism Award for Ride the Rockies



Techniques of Participation Facilitator

Point of Power Trainer

University of Colorado, Denver, CO 1978

BA, Western State College, Gunnison, CO 1974

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